12.EssentialElementsofCustomerMarketing直复营销中的客户关系管理12©1998-2010SmithBrowningDirect,Inc.AllRightsReserved.DirectMarketingAssociation2TheEssentialElementsOfCustomer-CentricMarketing三个重要问题:•CustomerCentricConcept•客户中心理念•CustomerLifecycles•客户生命周期•CustomerLoyalty客户忠诚度3©1998-2010SmithBrowningDirect,Inc.AllRightsReserved.DirectMarketingAssociation3一.客户中心...