一、Background二、FinancialAnalysisandCompanyStatus三、ToyotaProductionSystem四、BusinessStrategyCompanyHistoryandOverview•LookbackatthehistoryofToyotaMotorCompany(TMC),itwassetupin1937byKiichirowhichwasasasectorfromToyotaIndustries.In1936,thefirstproductAAsedaniscompleted.Afterabouttwodecades,thecompanylaunchedtheirmainproductCrownandCrownDeluxeandfirstexporttotheUnitedStatesin1957.•In1984,ToyotajointventurewithGeneralMotorsandbeginproducetheircarsintheUSA.In2021,itbecametheworld’slargestcar-maker,basedonsalesandnumberofautomobilesproduced,fortheveryfirsttime.•1.thestartofinternationalizationofToyota•〔1933－1956年〕•learn,imitateandcreate•学习模仿、自主创新•adjustmeasurestolocalconditions•因地制宜、因时而动•separationofproductionandsales•产销别离、全新经营•2.thesecondstepofinternationalizationofToyota〔1956－1981年〕•marketingandadvertising•市场重拓、广告营销•Toyota'sglobaldistributionnetwork•海外布局、经销网络•Toyotacrownretreat,corollaattack•皇冠退守、花冠进攻•R&Dandqualitymanagement•研发创新、质量管理3.ThedevelopmentofInternationalizationofToyota〔1982－2001年〕marketingstrategy全球布局、海外生产organizationstrategy产销合并、控股同行productstrategy研制新品、高端突破•4.Toyota'sglobaloperations•〔2002－现在〕•Toyota"mend"strategyinChina•中国设厂、本地生产•globalR&D,productionandsales•全球研发、生产和销售•environmentalandsecurity•环保与平安2007.147万日本脉冲与油管系统存有缺陷2007.1121.5万日本燃油管泄露隐患2007.1215.6万美国后驱动轴的接头不当热处理2008.454万美国电动车窗螺丝可能松动2008.59万美国安全带问题2008.947万日本燃油系统和转向系统存在问题2008.98万中国手动变速器存在问题2008.1212.2万一汽丰田电动转向机处理不当2009.426广汽丰田刹车缺陷thebeginningofrecallingThereasonofrecalling•Since1995,thenewpresidentputfoeawardthetargetthattooccupy10%oftheglobalautomarket,andby2021,togot15%marketshare,thesameasGeneralmotorsco..•Toachievethisincredibletarget，thespeedwastheironlyfocusatthattime.•Asaresult,from2005to2021,whenToyotaexpandrap...