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购买涉入度：消费者的行为特征是固定的还是可变的？特质与情境特质型（Chronic）和情境性（Situational）Self-construal自我构念独立型（independents）互依型（interdependents）Zhang,Y.,Shrum,L.J..(2009).Theinfluenceofself-construalonimpulsiveconsumption.JournalofConsumerResearch,35(5),838-850.Jain,S.P.,Desai,K.K.,Mao,H..(2007).Influenceofchronicandsituationalself-construaloncategorization.JournalofConsu... 2024-06-08023.69 MB16页
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